photography

cocktail // ode to a negroni by jamie atlas

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I'm having a major love affair with Campari these days...the crisp and bitter punch of flavor is the perfect antidote to a grey winter day. A splash of Campari topped with seltzer is a lovely little aperitivo to whet your appetite while you cook up something warm and cozy- but my cocktail of choice, when it's time for something more festive, is a negroni. It's uniquely bitter and citrusy and bright - and editing the images from this recent commercial shoot has me counting down the days til Friday. Cheers!

CLASSIC NEGRONI

1 oz. gin

1 oz. Campari

1 oz. sweet vermouth

Combine the ingredients in an old-fashioned glass filled with ice. Stir well until chilled, twist a thin piece of orange peel over the drink, for aromatics, and use the peel as garnish.

 

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commercial shoots // my new home location by jamie atlas

I endured a few major changes in location last year - after my lifetime in NYC, my husband and I moved with our kiddos from Brooklyn to the suburbs (eek!) and after 10 years shooting in the same loft studio in Jersey City, Marisa and I packed up our props and said goodbye to our headquarters. Change is not my forte, and I was dreading the move on both fronts...but I have to say, I think I'm blossoming in the 'burbs! One perk to 'burb life is that living in a house is super lovely. When I pad down the stairs in my slippers for coffee in the morning, I feel like I've rented a quaint airbnb. And the house kills two birds with one stone, because it's also a perfect built-in location for the commercial photoshoots we do each week. We still miss our prop shelves and our Jersey City lunch orders (you forever have our hearts, Little Sandwich Shop!), but it's been a nice change to shoot in a home instead of building sets every week. Here are a few favorite images we've gotten from some recent commercial lifestyle shoots we've done in my new home:

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